Crawford Thomas Recruiting
+$100K revenue in 6 months.
At a glance
- Clients. Small to large manufacturers
- Placements. 39 in the first quarter
- Before. Costly PPC with high acquisition costs
The situation
Crawford Thomas is a nationwide staffing firm. It struggled to show its value to manufacturers, its salespeople were burning out, and leads weren’t turning into placements. It relied on costly PPC that never fixed the real problem: ineffective prospecting.
What we did
- Targeted manufacturers on their pains (labor shortages, slow hiring cycles and retention) rather than just job titles.
- Ran personalized outreach at scale, using calibrated questions to start conversations.
- Prioritized and segmented the resulting leads by urgency and potential.
- Kept reviewing replies to refine the messaging and targeting.
The result
- +$100K in revenue in 6 months.
- 39 candidate placements in the first quarter.
- Stronger client relationships and repeat business.
Results delivered by our team and partner network. Different industries require different qualification criteria, but the operating mechanism is the same: identify real demand, qualify both parties, and make the introduction only when there is a commercial fit.
More results